Socials | Influencer Partnerships | Content Creation
Hi, I’m Jen! My career started eight years ago as a designer, where I ran my own brand full-time and discovered a passion for the business and creative strategy behind building something from the ground up. I managed everything from branding and product development to collection concepts and production, leading a small team of freelancers and collaborating with photographers, videographers, and talent. Three years ago, I pivoted into marketing, where I now focus on helping brands grow through creative strategy, engagement, and authentic storytelling. Making an impact by strengthening their digital presence, building community, and creating content that connects and inspires.
Influencer Campaign
Created the mood board and detailed line sheets to guide styling and brand direction for a fall/winter campaign. Handled all communication and coordination with the talent. Shot in Dolomites, Italy.
Content Production
Led concept, styling, and creative direction for these shoots in collaboration with a videographer to create social content.
Partnerships
Handled outreach, negotiations, and contracts; created briefs; and managed content approvals to deliver engaging videos with influencers.
Tutorial
Festival Season
Shop the Look
Our Signature Aesthetic
Holiday Campaign
Created festive, vibrant, and stylish holiday content in partnership with an influencer. Capturing the energy and spirit of the season in NYC.
Behind the Scenes
BTS moments that feel candid. The in-between glances, the energy, the essence that brings each shoot to life. These moments give customers a genuine look into the brand and encourage deeper engagement. (Shot on iPhone + Edited)
Digital Presence
Goal:
Increase engagement and product discovery by highlighting key new arrivals in a visually cohesive carousel.
Concept:
Designed each slide to balance strong product imagery with playful, on-brand copy to spark interest and encourage swipes.
Mock-Up Feed
Wellness
Skincare
Cocktails
Storytelling & Copywriting
Coordinated between brand and talent to create a three‑video campaign celebrating individuality. Crafted personalized line sheets, developed the social rollout plan, wrote captions, designed graphics, and ensured talent could fully express their unique style and identity.
Results: High community engagement with multiple shares, saves, and comments.
Photoshoots
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Directed on-site creative concept for a fall campaign.
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Managed styling, location scouting, and shot list.
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Focused on cohesive visual storytelling and seasonal tones
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Ensured the shoot captured the brand’s elevated aesthetic through seasonal styling, emphasizing warm tones, layered textures, and a cozy atmosphere that embodies an effortless fall mood.
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Led creative concept and location scouting for a lace + mesh launch shoot.
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Managed shot list and on-site direction.
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Collaborated with the photographer to highlight texture, light and mood.
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Handled scouting + negotiations of partnership for a summer edit.
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Led concept development and visual direction with a photographer & model based in Mexico.
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Managed shoot logistics, communication, and shot list entirely online.
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Selected final imagery and ensured consistency with campaign goals.
Building an Online Presence & Driving Engagement
Get to know me
Fun Fact
I’m a huge animal lover! I decided to foster a dog in need, but we instantly bonded & I adopted her! In my free time I love training Willow, taking beach walks at Rosie’s, and going on road trips to Joshua Tree.
Highlights
Brand Collaborations
Urban Outfitters
Executed branded pop-ups that increased
visibility, engaged audiences in person,
and drove sales.
Preview Models
Led creative direction, styling and casting for 4+ runway shows to strengthen brand storytelling and
visual consistency.