Socials | Influencer Partnerships | Content Creation
Hi, I’m Jen, a Social Media Manager with a background in business & fashion design with 5+ years of experience building a brand through content and storytelling.
I began my career running my own fashion brand, where I discovered my passion for the strategy behind brand building, creative direction, and audience connection. From leading photoshoots to managing freelancers and shaping brand identity, I learned how powerful intentional content can be when it’s rooted in strategy.
Over the past 3 years, I’ve transitioned into social media and marketing, helping brands grow their digital presence through content strategy, influencer partnerships, and community-focused storytelling. I’m driven by creating content that feels authentic, aligns with brand values, and truly connects with people.
Influencer Campaign
Led concept development and shoot direction for a Fall/Winter destination campaign, overseeing creative vision, talent negotiations, and end-to-end communication. The campaign was shot in Italy, bringing seasonal storytelling to life.
Content Production
Led concept, styling, and creative direction for these shoots in collaboration with a videographer to create social content.
Partnerships
Role:
Managed influencer collaborations from outreach through final approval, handling negotiations, contracts, creative briefs, and content review.
Goal:
Produce entertaining, scroll-stopping content optimized for social discovery and engagement.
Results:
Generated high-performing content with strong engagement and positive audience response.
Tutorial, educational content made to demonstrate the versatility of the infinity dress through multiple styling variations.
Discovery-driven content designed to showcase festival season outfits in a fun, engaging way.
Product discovery content highlighting summer outfits through seasonal styling and placement.
Digital Presence
Goal:
Increase engagement and product discovery by highlighting key new arrivals in a visually cohesive carousel.
Concept:
Designed each slide to balance strong product imagery with playful, on-brand copy to spark interest and encourage swipes.
Mock-Up Feed
Wellness
Skincare
Cocktails
Storytelling & Copywriting
Coordinated between brand and talent to create a three‑video campaign celebrating individuality. Crafted personalized line sheets, developed the social rollout plan, wrote captions, designed graphics, and ensured talent could fully express their unique style and identity.
Results: High community engagement with multiple shares, saves, and comments.
Building an Online Presence & Driving Engagement
Our Signature Aesthetic
Behind the Scenes
Candid BTS moments that showcase each shoot’s energy and give customers an authentic view of the brand.
Holiday Campaign
Created festive, vibrant, and stylish holiday content in partnership with an influencer. Capturing the energy and spirit of the season in NYC.
Photoshoots
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Directed on-site creative concept for a fall campaign.
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Managed styling, location scouting, and shot list.
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Focused on cohesive visual storytelling and seasonal tones
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Ensured the shoot captured the brand’s elevated aesthetic through seasonal styling, emphasizing warm tones, layered textures, and a cozy atmosphere that embodies an effortless fall mood.
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Led creative concept and location scouting for a lace + mesh launch shoot.
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Managed shot list and on-site direction.
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Collaborated with the photographer to highlight texture, light and mood.
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Handled scouting + negotiations of partnership for a summer edit.
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Led concept development and visual direction with a photographer & model based in Mexico.
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Managed shoot logistics, communication, and shot list entirely online.
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Selected final imagery and ensured consistency with campaign goals.
Get to know me
Fun Facts
I’m a huge animal lover! I originally fostered my dog, but ended up adopting her! In my free time I love training Willow, taking beach walks at Rosie’s, and going on road trips to Joshua Tree.
Highlights
Personal Brand Collaborations
Urban Outfitters
Executed branded pop-ups that increased
visibility, engaged audiences in person,
and drove sales.
Preview Models
Led creative direction, styling, and casting for 4+ runway shows, reinforcing cohesive brand storytelling and visual identity.
Tools & Platforms
