Socials | Influencer Partnerships | Content Producer
Hi, I’m Jen, a Brand Strategist with nine years of experience in social and content creation. I help brands grow through storytelling, influencer partnerships, and strategic content. I’ve managed social media across clients in fashion, manufacturing, and luxury. Additionally, freelanced creating social content for beauty and accessories brands.
I began my career running my own fashion brand, where I discovered my passion for the strategy behind brand building, creative direction, and audience connection. From leading campaigns to managing freelancers and shaping brand identity, I learned how powerful intentional content can be when it’s rooted in strategy.
I’m driven by creating content that feels authentic, aligns with brand values, and truly connects with people.
Influencer Campaign
Led concept development and shoot direction for a Fall/Winter destination campaign, overseeing creative vision, talent negotiations, and end-to-end communication. The campaign was shot in Italy, bringing seasonal storytelling to life.
Content Production
Led concept, styling, and creative direction for these shoots in collaboration with a videographer to create social content.
Content Creation
Planned & Coordinated Shoots • Filmed • Edited
Brands: Curiva Med Spa, Hideout Coffee, Shop Promesa
Partnerships
Role:
Managed influencer collaborations from outreach through final approval, handling negotiations, contracts, creative briefs, and content review.
Goal:
Produce entertaining, scroll-stopping content optimized for social discovery and engagement.
Results:
Generated high-performing content with strong engagement and positive audience response.
Digital Presence
Creative Assets
Feed & Graphics - Designed on Canva
Pet Brands
Skincare
Cocktails
Storytelling & Copywriting
Be You Series: Coordinated between brand and talent to create a three‑video campaign celebrating individuality. Crafted personalized line sheets, developed the social rollout plan, wrote captions, designed graphics, and ensured talent could fully express their unique style and identity.
Results: High community engagement with multiple shares, saves, and comments.
Case Study: Building Brand Presence & Engagement
Our Signature Aesthetic
Behind the Scenes
Candid BTS moments that showcase each shoot’s energy and give customers an authentic view of the brand. • Filmed • Edited
Holiday Campaign
Created festive, vibrant, and stylish holiday content in partnership with an influencer. Capturing the energy and spirit of the season in NYC.
Photoshoots
Directed the on-site creative concept for a fall campaign, managing styling, location scouting, and shot lists, while focusing on cohesive visual storytelling and seasonal tones to capture the brand’s elevated aesthetic through warm hues, layered textures, and a cozy, effortless fall atmosphere.
Led the creative concept and location scouting for a lace + mesh launch shoot, managing the shot list and on-site direction while collaborating with the photographer to highlight texture, light, and mood.
Role: Brought concepts to life from idea to execution; led end-to-end photoshoots
and managed external partners.
Results: Drove sold out launches and strengthened customer retention.
Brands featured: To The Kill, Loomenece, Shop Promesa
Get to know me
Fun Facts
I’m a huge animal lover! I originally fostered my dog, but ended up adopting her! In my free time I love training Willow, taking beach walks at Rosie’s, and going on road trips to Joshua Tree.
Highlights
Personal Brand Collaborations
Urban Outfitters
Executed branded pop-ups that increased
visibility, engaged audiences in person,
and drove sales.
Preview Models
Led creative direction, styling, and casting for 4+ runway shows, reinforcing cohesive brand storytelling and visual identity.
Tools & Platforms
